Cross-channel promotion and how to manage it

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Sometimes it happens that you have stable audience, your channel is developing really fast and well but you feel that it is not enough and that you can do more. That is the exact time when you should take up a new channel for promotion. For example, if you have a YouTube channel, you can create your own blog where your subscribers will gladly read your content. Taking up a new channel will drive more traffic which will convert into sales.

The process of managing promotional campaigns in several channels is called cross-channel promotion.Many successful publishers use it to earn reasonable sums of money.

This type of promotion is not so simple as you need to know how to manage it. Here are some principles which you shouldn't forget about when running several channels:

allocate enough time for each channel as if you spend all your time on YouTube but forget about your blog, your blog readers will probably stop visiting it.
promote your new channel through old ones as your loyal subscribers will follow also the new one.
your content should correspond to the channel requirements and to the audience there.

It is just a brief list of main points of how you should work with cross-channel promotion. Check our article "Cross-channel promotion: how to run several channels at once" to learn all details about it.

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