| Dear friends,
Today we are going to discuss a hard topic in simple words. It is essential to know how to calculate traffic and estimate its efficiency as it will provide a publisher with a clear understanding if promotional campaigns bring profit or it is better to stop them. The most important metrics are ROI, CR, CTR as well as CPO and CPL. CTR will show how many people clicked on your link after seeing the ad, CR will help to understand how many leads converted to sales and ROMI (return on investment) will demonstrate if the promotional campaign is worth it or it is just a waste of time and money.
This is how you can calculate ROMI (%): ((Income from approved orders – expenses on driving traffic)/expenses on driving traffic)*100. The obtained figure will clarify if the income is worth expenses. Check out our article to find out which calculations you need to perform to evaluate the effectiveness of the whole campaign. | | |
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 | | Targeting and traffic measurement
| | A simple example of how you can calculate the effectiveness of several promotional channels and which conclusion you can make upon the results. We review the following metrics: CR, CTR, ROMI, CPM, CPO, CPL. | | Let's start | |  | | Affiliate marketing through social media | | A brief review of which business models publishers use to earn through each social network, which traffic is forbidden and how publishers can use social network features to get profit.
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